Omnichannel

D'Agostino Supermarkets and parent company Gristedes have partnered with Grocery TV,  an in-store digital advertising network, to expand their physical advertising touchpoints.

The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.

This year's inductees are executives from CVS Health, Mattel and Treasury Wine Estates.

The new and remodeled stores will reflect Walmart's “Store of the Future” concept, featuring improved and modern layouts, expanded product selections and innovative technology.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.