Omnichannel

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.

The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.

The Co-op Media Network combines the retailer’s in-house team with its long-term agency partner, Threefold.

Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”

SEG continues to own and operate Harveys Supermarket and Winn-Dixie grocery stores ahead of its merger with Aldi.

At P2PI's Feb. 6 event, Claire Wyatt, vice president of business strategy and marketing science, will outline how retailer media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers.

The small-format consumer electronics retailer will operate through a partnership with Best Buy Canada and telecommunications company Bell.

Hermes, Dior and Dermalogica are among the brands to offer in-store experiences and services at Rennai, a retail store opening in August at a mixed-use development in Montreal.