New Product Launches

The cosmetics brand leveraged the Dec. 16 release of 20th Century Studios’ "Avatar: The Way of Water" by launching a limited-edition cosmetics collection inspired by the film.

Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.

The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.

Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings.

The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.