New Product Launches

Lowe's Style Studio launched on the Apple system in February. It will be tested this month at stores in North Carolina, New Jersey and California.

A limited-time Compassion Store in New York rewarded small acts of compassion with free items, while pop-ups at select Walmart stores are available through June.

Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing.

The dessert bakery chain launched its first CPG line in April exclusively at Walmart.

PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month.

Premium direct-to-consumer brand RTIC Outdoors made its brick-and-mortar debut this spring by stocking some 55 drinkware and cooler SKUs at more than 3,800 Walmart stores.

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.

Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target.

A 4,000-square-foot store in New Jersey, co-designed with Sanrio, is Miniso's first intellectual property-inspired collection store in the U.S.

The new brand offers a variety of unique and trendy products and flavors for less than $15.