New Product Launches

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

The brand stages short but effective campaigns at various retailers.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack.