New Product Launches

The store spans more than 16,000 square feet across two floors at an open-air shopping center. It's the retailer’s fifth flagship to date.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

MCoBeauty and Kroger promoted the launch on TikTok, Facebook and Instagram, enlisting beauty influencers.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

The brand stages short but effective campaigns at various retailers.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.