Mobile Technology

In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms

The British convenience retailer is offering around-the-clock service at Leeds, London and Manchester stores and extended delivery windows at 1,600 locations.

Shelf-edge media provider Vestcom and Mood Media's in-store digital advertising provider Vibenomics took the stage on Sept. 12 to explore the touchpoints, trends and challenges shaping the future of in-store retail media.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

Customers can enter at participating locations across Canada.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

CVS' retailer media network taps into data from the drugstore's 74 million loyalty members.

Snipp Interactive created an infographic spotlighting key areas of shopper marketing that are being impacted by AI and examples of companies innovating in these areas.

Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping.