Mobile Technology

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

Customers can enter at participating locations across Canada.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

CVS' retailer media network taps into data from the drugstore's 74 million loyalty members.

Snipp Interactive created an infographic spotlighting key areas of shopper marketing that are being impacted by AI and examples of companies innovating in these areas.

Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping.

Former chief operating officer Rahul Choraria succeeds co-founder Sandeep Kella, who now leads the board of directors alongside two new members.

7-Eleven's retailer media network uses first-party data from its loyalty programs to deliver targeted messages.

The Walmart Styling Tour showcases its latest fashion collections and engages consumers with experiences, such as free lipstick engraving and color analysis.