Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.
Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland.
Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.
The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.
Seed Beauty’s cosmetics brand brought a Disney-inspired line exclusively to Ulta Beauty in April — the latest themed collection to hit the retailer's stores as part of an ongoing partnership.
Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.
