P2PI's retailer profiles are updated and added to regularly with promotional developments, e-commerce news, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.
CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.
CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.
Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.