SEC Reviews Staples' Allowance Accounting The Intelligent Shelf RFID tags may boost P-O-P compliance, effectiveness and create a measurable medium A Q&A Guide to Successful Job Searching AT&T Wireless Debuts Digital Messaging Displays Sony Ericsson Offers Display Modularity, Options BMW Reaches for New Marketing Plateau With Its Virtual Sales Center Patent Infringement: Display Technologies Inc. v. Paul Flum Ideas, Inc. Gillette Launches Web Site to Share Display Ideas Electronic Signage Options Expand to Offer Flexibility UDV Utilizes Laptops, Printers to Localize Promos Mission: CONTROL Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. Computing P-O-P As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement. First Previous 93 94 95 96 97 Next Last