Pactiv Corp. v. Menasha Corp., Menasha Packaging Corp. and Bill Baumgartner RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. SEC v. Former Kmart Executives Love Them or Hate Them, Reverse Auctions Are Here To Stay P-O-P Design interviews David J. Stec to get his thoughts on the risks of reverse auctions Microsoft Gets 'In Line' for Latest Office Launch Works Made for Hire Under the 1976 Copyright Act Keeping Trade Secrets Secret Reverse Auctions, RFQs & P-O-P P-O-P producers say processes are dangerous to both suppliers and brand marketers Starbucks Sings the T-Mobile Blues Using Interactive Kiosks Effectively Best Buy Uses In-Store TV to Reach Computer Customers Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P First Previous 92 93 94 95 96 Next Last
