Home Improvement

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data.

Executives from Lowe's, Scotts Miracle-Gro, Whirlpool and Great Northern Instore explore the impact of retail media and ways to improve the shopping experience.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

The launch of Mylow Companion marks the retailer's first chainwide rollout of an AI assistant for internal use.