Home Depot Leverages FIFA World Cup Sponsorship in 'Backyard' Campaign Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces. Lowe's Ferry-Morse Aisle Display Ace Hardware Launches Prescriptive YardRX Subscription Service The cooperative also revealed a new sponsorship tied to Groundhog Day and a campaign featuring Punxsutawney Phil.