Home Improvement

The cooperative also revealed a new sponsorship tied to Groundhog Day and a campaign featuring Punxsutawney Phil.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

Orange Access allows advertisers to launch onsite and offsite campaigns, while also accessing intuitive reporting, in one platform.

Sam’s Club, The Home Depot, IAB and others announced retail media-related advancements, collaborations and news during the month.

While 60% of consumers are pessimistic about today's cost of living, nearly 70% of consumers say they will pay a premium for brands they are loyal to, according to new Marigold research.

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.