eCommerce

New York-based and Black-owned culinary collective Ghetto Gastro expanded its partnership with Target by launching a line of breakfast products exclusively at the mass merchant on July 30.

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.

The brand rolled out a line of cosmetics based on Japanese manga series Naruto exclusively to Ulta Beauty in July as part of an ongoing partnership with the retailer.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

YouTube star Emma Chamberlain brought her direct-to-consumer coffee brand exclusively to Walmart in April.

Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.