eCommerce

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Pamela Velarde is a longtime believer that change is the only constant. It’s a guiding mantra for her in many ways.

Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

Recent retail news includes Target promoting Circle Week and its new, tiered loyalty program with spots featuring Kristen Wiig's Target Lady character.