Digital Marketing

Untie Nots will help boost Eagle Eye's promotional and loyalty technology offerings with digital games and challenges that engage shoppers.

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

The move supports CPG brands in personalizing the shopping experience and driving increased spend on grocers’ digital advertising platforms.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.

Sellers on Marketplacer-powered platforms can "stand out" on the digital shelf using CitrusAd's sponsored products ads, driving incremental sales.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Directional e-commerce metrics are no longer good enough when optimizing performance requires e-retailer specific reads.