Digital Marketing

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.

The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.

In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.

More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.

The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.

Advertisers and agencies who work with the retailer's Member Access Platform can immediately buy sponsored product ads along with "campaign-enhancing" technologies using a self-service interface.

Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.

The Path to Purchase Institute's Commerce Quarterly report

A new report identifies 23 next-generation Amazon DSP metrics that are better suited to track performance at various stages on the path to purchase for different brand objectives and attributes.