Digital Marketing

Sellers on Marketplacer-powered platforms can "stand out" on the digital shelf using CitrusAd's sponsored products ads, driving incremental sales.

Six campaigns won OmniShopper Awards in five "Digital" categories.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Directional e-commerce metrics are no longer good enough when optimizing performance requires e-retailer specific reads.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

Ten strategies for your brand to engage consumers & drive growth in the months ahead

Company introduces a solution in conjunction with V12 to leverage first-party mover and homeowner audiences and target the growing CTV market.

Peapod Digital Labs is growing AD Retail Media through expanded partnerships and capabilities, including the launch of a unified on- and off-site platform and enhancing self-serve control.