Digital Marketing

AI software provider VSBLTY has signed a non-binding letter of intent to buy the digital media and content network, which operates 4,500 in-store digital screens.

The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm.

This year's guide features in-depth profiles from 12 leading companies.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

The Path to Purchase Institute's Q2 Commerce Quarterly report

Omnicom Group says Grabarz & Partner will bolster its position in Germany and help gain more of the country's advertising market share.

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

OmniSDK factors in the most opportune moments to serve applicable ads and offers across the path to purchase and beyond.