Digital Marketing

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

Created in partnership with LiveRamp, the clean room will keep data private and provide aggregated insights into ad performance.

Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive. 

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

Chicory recently surveyed more than 2,000 U.S. consumers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption.

Fyllo Connect is launching with beta partner Columbia Care, which will use the network to accelerate sales for its in-house brands.