Digital Marketing

The Adsta Enablement Platform supports the independent segment by offering a consolidated system that manages media inventory, order fulfillment, campaign analytics and financial reporting.

Target partnered with San Francisco-based illustrator Christina Tan to roll out a collection of products celebrating the Lunar New Year.

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

Created in partnership with LiveRamp, the clean room will keep data private and provide aggregated insights into ad performance.

Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive. 

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.