Customer Relationship Management (CRM)

A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience.

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.

Colgate-Palmolive and 1WorldSync share best practices for product content.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Retailer's 84.51° data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout.

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

Created in partnership with LiveRamp, the clean room will keep data private and provide aggregated insights into ad performance.

WSL's Joi Pratt and Nestlé Health Science's Chuck Meyer-Hanover discuss the values that influence how Gen Z consumers shop and insights into how these consumers manage their health

Designed to ignite creativity in future DIYers, the pilot program allows parents to book a private party in one of 10 Lowe's stores in the U.S.