Customer Relationship Management (CRM)

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

Colgate-Palmolive and 1WorldSync share best practices for product content.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Retailer's 84.51° data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout.

New York-based Ampush is the third acquisition since 2021 for independent performance marketing firm Tinuiti.

Created in partnership with LiveRamp, the clean room will keep data private and provide aggregated insights into ad performance.

WSL's Joi Pratt and Nestlé Health Science's Chuck Meyer-Hanover discuss the values that influence how Gen Z consumers shop and insights into how these consumers manage their health

Designed to ignite creativity in future DIYers, the pilot program allows parents to book a private party in one of 10 Lowe's stores in the U.S.

Learn how The Mars Agency uses AdAdapted one-click shoppable media solutions to increase consumer purchase intent for brands.

Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.