Customer Relationship Management (CRM)

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

Here are four questions brands should use to ensure strategic growth.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.