Customer Relationship Management (CRM)

Here are four questions brands should use to ensure strategic growth.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

Cafe 11 is the cognac brand's $450 NFT and Web3 experience created with decentralized autonomous organization Friends With Benefits.

Subscribers of the streaming service can shop for merchandise from franchises (including 'Star Wars' and Marvel) directly from the detail pages of select movies, series and shorts.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.