Customer Relationship Management (CRM)

P2PI chats with Roundel, Target's media network, and Criteo about retail media measurement and creating holistic experiences across all channels.

The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.

We explore how brands can enter Web3 and why being a part of the Web3 revolution is essential for their survival in this new age of the internet.

Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant

A recent report from marketing technology company Skai dives into the challenges, methods, investments and cross-channel strategies for retail media advertising.

Wine brand is creating consumer experiences at retail that connect the digital and physical worlds, including running demos and etching dog gear in Kroger parking lots.

A new report attempts to draw back the curtain on the true state of FMCG purchasing across the globe.

Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app.

The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended.

Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items.