Customer Relationship Management (CRM)

P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.

Craftsman donated $100,000 to the Ace Hardware Foundation during the brand's 18th annual Racing for a Miracle program.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

Food waste app users can shop discounted foods at hundreds of Canadian stores.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

The direct-to-consumer skin care brand launched a limited-edition collection tied to the June 14 theatrical release of Disney-Pixar’s “Inside Out 2.”

The Loblaw banner's new pricing strategy includes lower prices on individual items.

Loyalty members get "buy one, get one free" deals starting on Canada Day.

At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.

The retailer's chief marketing officer took the stage as the opening keynote at the Path to Purchase Institute event in Chicago.