On Sept. 12, Storefronts (think upfronts for in-store retail media) will give brand marketers a free opportunity to hear from U.S. retailer media networks on their 2025 plans and explore new trends and strategies.
The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.
Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions.
Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.
Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.
The push toward standardization is positive but unlikely to be realized at scale soon, according to Threefold's Sean Crawford. He says retailers and brands, instead, can win by setting clear goals and focusing on transparency.
