Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.
Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services.
Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina.
The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.