Customer Experience

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

With global sales forecasted to reach $55 billion by 2026, this growing CPG category is poised to become a significant multi-category influencer and market disruptor.

​​​​​​​New store in Charlotte serves as an immersive experience hub for audio, home theater, appliances and other consumer electronics.

Our Retail Intel webinar series continues with a close look at the rise of healthcare and well-being at retail and how the category is evolving as consumers' needs and preferences continue to change. Joined by special panel guests, including the founder of PlantX and our returning subject matter expert from Great Northern Instore, we discuss the latest trends and marketing strategies to engage health-conscious consumers. We also touch on the current inflationary economic environment, how shoppers have been engaging with brands digitally versus in-store, and what new shopper behaviors are here to stay.

Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023.

Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.

The omnichannel shopping experience — including smart carts, electronic shelf labels and out-of-stock alerts — will launch at Bristol Farms in California.

NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.