The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.
At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.
Experts from Coca-Cola Southwest Beverage and media company Tag will share case studies and tips for leveraging key touchpoints to win consumer attention and deliver exceptional omnichannel experiences.
Vizit's Jehan Hamedi writes that the recent survey from P2PI and Vizit backs up what he's hearing in conversations with agency and consumer brand leaders: Professionals have high hopes for AI’s potential.
Enhanced engagement, personalized offerings and trend adaptation are essential in building unwavering customer loyalty, writes Mood Media's Jaime Bettencourt.