Book store Village Vanguard leverages the solution to observe viewership of promotional videos and advertising on in-store screens by tracking time spent by shoppers in front of the signage.
$300 million this year is for store renovations, including clearer navigation, new aisle markers and enhanced signage and displays at 55 locations, among them the retailer's “store of the future” in Ontario.
The video commerce platform is one of 119 companies recognized for their cutting-edge advancements this year and the potential to impact consumers, businesses and society overall.
After debuting its retail media network in October, the U.K.-based retailer went live with sponsored digital campaigns on its website in November with Unilever and Beiersdorf first.
The flagship is the brand’s 36th boutique-style store in Canada but the first in North America to feature an enhanced design offering exclusive, localized experiences and personalized services.
Home Repair Workshops are available at 100 U.S. stores to help homeowners and DIYers develop their skills and tackle common household projects, such as replacing a faucet and repairing drywall.