Customer Experience

A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.

The format allows for plenty of product display opportunities with movable shelving, counters for product sampling and available space for local events and partnerships.

Through a new shoppable integration, Albertsons shoppers within Chicory's recipe network have a streamlined add-to-cart and checkout process.

Here's a look at the remodeled stores, which include refreshed exteriors and interiors, more shopping carts, a front-end transformation and new signage and product displays.

Executives from Sunkist Growers, Ferrero and Placer.ai discuss how consumers are responding to the latest economic conditions, and which habits are changing as a result.

The Halloween campaign comprises an online game and TikTok challenge encouraging consumers to recreate and share embarrassing moments from their past.

Majority of consumers would find it helpful if retailer/brand websites provided an AI-powered coach to guide users in leaving high-quality reviews.

The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.

At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.

VML, WPP's new combined creative agency, will be operational in 64 markets by Jan. 1.