Customer Experience

Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.

The brand has partnered with Perfect Corp. to engage consumers on smartphones.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers.

PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.

The regional grocer is making moves to refine its assortment strategy and store layout while increasing product availability.

A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.

The convenience store operator is significantly expanding its presence in Oklahoma with multiple new Allsup's stores slated to open by the end of 2024, as well as a small store concept in Texas.