Creative

The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals.

The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.

The winning Frito-Lay P-O-P designs will be displayed at the PAVE booth at P2PI LIVE in Chicago, Oct 18-20.

The inaugural guide features in-depth profiles from 18 leading companies.

The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.

The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.

This year's guide features in-depth profiles from 10 leading companies.

Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality.