Creative

Chris Cancilla rejoins the Publicis Groupe agency for the third time, following stints as CCO from 2016-2021, and SVP, group creative director, from 2004-2008.

The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.

Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets.

VML, WPP's new combined creative agency, will be operational in 64 markets by Jan. 1.

The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.

Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

This year's guide features in-depth profiles from 12 leading companies.

Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.

Omnicom Group says Grabarz & Partner will bolster its position in Germany and help gain more of the country's advertising market share.