The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.
Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.
Heart & Soul Marketing will develop a fresh brand campaign for Giant Food by leading the creative concepting and development for television, out-of-home, seasonal and in-store.
