Creative

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

A three-step framework can lead to not only conversions, but brand-building that resonates, says Momentum Worldwide's Adriano Lombardi.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.

The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres.

Chris Cancilla rejoins the Publicis Groupe agency for the third time, following stints as CCO from 2016-2021, and SVP, group creative director, from 2004-2008.

The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.

Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets.

VML, WPP's new combined creative agency, will be operational in 64 markets by Jan. 1.

The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.