Creative

The inaugural guide features in-depth profiles from 18 leading companies.

The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.

The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.

This year's guide features in-depth profiles from 10 leading companies.

Jones Soda is keeping consumers engaged with another round of product labels that turn into short videos with the help of augmented reality.