CPG

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.

Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. 

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Executives from Lowe's, Scotts Miracle-Gro, Whirlpool and Great Northern Instore explore the impact of retail media and ways to improve the shopping experience.

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.

Replacement search is underway as Gail Hollander plans spring 2026 departure.

The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores.

P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

More than half of shoppers surveyed say food and beverages are a must-have for the patriotic holiday, according to data from Breaktime Media.