CPG

Flavor and cost are among the top factors considered when purchasing outdoor cooking ingredients, according to Breaktime Media.

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.

Nostalgic favorites and multi-sensory experiences continue to dominate the categories.

Keen Decision Systems' Bradley Keefer and George Musi of Neon (Horizon Media) share actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments and prepare for critical conversations with retail partners.

Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

Partnership designed to drive CPG growth through contextual commerce.

New access to programmatic buying makes it easier for CPGs to advertise on In-Store Connect by Quad.

Day two’s opening keynote tackled AI-assisted shopping, the discerning shopper and content factories. Then, 7-Eleven executives discussed the retailer’s evolution in a shifting landscape.

The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more.