CPG

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

The partnership with U.S. Soccer elevates the fan experience and helps fans win through consumer promotion and social-first efforts.

From meal solutions to opportunities to reach the Gen Z consumer, executives from Coca-Cola Co., Circle K and Mondelez International discuss how the c-store channel continues to evolve in exciting ways.

Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements.

An integrated campaign from Kraft Heinz reminds consumers it’s "Ore-Ida or Nothing."

Precision and real-time personalization can help marketing campaigns cut through a tough media landscape, according to data from InMarket.

The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers.

The multibrand collaboration highlights athletes’ influence on women's basketball fans.