CPG

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Acorn's Ali Smith shares ways to leverage remarkable creative to its full potential.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

P2PI's flagship conference, Nov. 12-14, features insights from key industry leaders into building brand loyalty in the digital age, optimizing search impact, AI's role in CPG marketing and much more.

P2PI's flagship conference offers a packed agenda and blend of education, inspiration and valuable insights through networking opportunities and informative sessions covering dedicated topics and tracks.

The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays.

Profiles of Industry Impact winners Jill Cruz, Christine Foster, Melissa Gallo, Sally Tobin and Alexandra Trott.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.  

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.