CPG

Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.

Back-to-school shopping this year is a moment of emotional significance combined with stress. Brands that recognize this deeper purpose can build lasting loyalty.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.

Marketing VP Julia Galotto shares new marketing strategies founded on consumer research.

CEO Steve Cahillane outlines plan to balance price, mix and volume while addressing consumer financial pressures.

Here are ways for brands to stay relevant before, during and after major occasions.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Here are actionable takeaways for brands to drive sales in a dynamic environment.