Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.
7-Eleven's director of Gulp Media Network and senior manager of brand and customer insights will discuss the retailer’s unique approach to research and how it ensures brands are talking to the right audience.
Recent retail news includes Walmart Connect offering education and certification options for partners, and Target teasing the imminent arrival of its Roundel Media Studio.
Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.
Granted, not every movie release or licensed product can or will measure up to the impact “Barbie” had on marketing in 2023. Here is a sampling of the entertainment tie-ins and licensing agreements the Path to Purchase Institute spotted this year.
