Retail Radar: 7-Eleven Enters the Metaverse; Amazon Uses AI to Power Reviews
Path to Purchase Institute members have access to regularly updated retailer profiles, which can be accessed here. Recent news includes 7-Eleven adding more branded merchandise, and Instacart launching a back-to-school campaign that plugs convenience, savings and a little AI magic.
7-Eleven: Games, App Update and Pup Apparel
The convenience store chain has a lot of recent developments, including:
- Entering the metaverse through a collaboration with online video game Fortnite.
- Unveiling a revamped mobile app with streamlined shopping features.
- Selling branded merchandise for pets as well as Slurpee swag and a golf collection.
Aldi's Acquisition
The discount grocer is slated to add approximately 400 Winn-Dixie and Harveys Supermarket stores to its roster through a deal with Southeastern Grocers.
Amazon AI
Generative AI is giving the review process an assist, summarizing key points and allowing customers to filter by frequently mentioned insights.
Instacart Has 'Got This'
Instacart kicked off a back-to-school campaign, touting the platform's potential as a way to save time and money.
