Consumer Engagement

Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851.

The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive.

More than 230 locations are now able to update product prices and data automatically and in real time.

Recent retail news includes the arrival of back-to-school savings and the emergence of Prime Day competitors.

The British Columbia location is the first of 167 small formats planned by the end of 2024.

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

The retailer is reducing visual and auditory stimuli for the benefit of shoppers with sensitivities.