Consumer Engagement

The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.

Through its partnership with the Aston Martin Aramco Formula One team, Lego team brought a 564-piece set to Walmart in June.

AriZona Beverages has revived its fan-favorite Cherry Lime Rickey flavor, a 7-Eleven exclusive, 12 years after it initially launched.

Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.

Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

The Canadian retailer is also cutting its mutual exclusivity with Ocado.

App users can access savings on products and services.

The manufacturer promoted the launch with a minute-long film that advocated for celebrating Mother’s Night Out the day before Mother’s Day

Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions.

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.