Consumer Analytics

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The warehouse giant admits it's still the early days, though.

Marlo Yates from Opella and Kelly McKay from The Krazy Coupon Lady discuss Opella's successful approach to running portfolio promotions and sweepstakes, driving engagement and sales across its various retailers.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.