Consumer Analytics

With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.

Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.

Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help.

We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

The partnership enables advertisers to programmatically access thousands of digital screens throughout Canadian stores.

A new report finds almost 70% of grocery shoppers feel the in-store experience has stagnated or worsened over the past two years.

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.