Consumer Analytics

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

The partnership enables advertisers to programmatically access thousands of digital screens throughout Canadian stores.

A new report finds almost 70% of grocery shoppers feel the in-store experience has stagnated or worsened over the past two years.

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.

Acorn's Ali Smith shares ways to leverage remarkable creative to its full potential.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.

The rollout builds on the Canadian retailer's 2023 introduction of the refreshed rewards program in Quebec and New Brunswick.