Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Customer-Loyalty Programs Offer Potential, Challenges Test Campaign Sets Up Launch for Stupendous Redirects Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values Klever-Kart Guides Consumers In-Store Fuji Photo Film: Picture Perfect P-O-P Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras. Meijer Fuel Rewards Program Continues to Expand Comparison Methods for Identifying Heavy Users The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program First Previous 205 206 207 208 209 Next Last