Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Customer-Loyalty Programs Offer Potential, Challenges Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Test Campaign Sets Up Launch for Stupendous Redirects Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values Klever-Kart Guides Consumers In-Store Meijer Fuel Rewards Program Continues to Expand Comparison Methods for Identifying Heavy Users Fuji Photo Film: Picture Perfect P-O-P Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras. First Previous 205 206 207 208 209 Next Last
