Personal Approach Pays Off For Kraft, Hy-Vee Demand Chain Puts Consumers In The Driver's Seat Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Retail Relations Aid Imperial's New P-O-P Kraft Adds Levels To Category Management P-O-P Sweepstakes Hit Cyberspace Move Over Godzilla -- Here Come the Hooper's Hooch Lemons! One Taste and You're Hooched, Dude ... Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. P-O-P for HMR Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well? Customer Needs Drive Motor Vehicle P-O-P The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused. First Previous 208 209 210 211 212 Next Last
