Chevron Develops Tic Tac Techron Game Backpacks Go 'Platinum' at JanSport to Meet All Consumer Needs Kraft Adds Levels To Category Management Personal Approach Pays Off For Kraft, Hy-Vee Demand Chain Puts Consumers In The Driver's Seat Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Retail Relations Aid Imperial's New P-O-P P-O-P Sweepstakes Hit Cyberspace Move Over Godzilla -- Here Come the Hooper's Hooch Lemons! One Taste and You're Hooched, Dude ... Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. First Previous 207 208 209 210 211 Next Last
