The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program American Greetings Beyond the Holidays Tylenol PM: From Night to Day Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Burger King Virtual Fun Center Builds Loyalty Study Targets Consumer Acceptance of Technology at Retail Kayser-Roth Promotes "Buy Three, Plant A Tree" Sock Promotion Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Just Born Sweetens Cross-Promotion First Previous 206 207 208 209 210 Next Last
