The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program American Greetings Beyond the Holidays Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Burger King Virtual Fun Center Builds Loyalty Study Targets Consumer Acceptance of Technology at Retail Kayser-Roth Promotes "Buy Three, Plant A Tree" Sock Promotion Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Just Born Sweetens Cross-Promotion First Previous 206 207 208 209 210 Next Last
