Research: Campbell Soup's "What Shoppers Really Want" Creating Retail Value Through Simple Meal Solutions 7-Eleven Gets out the Vote Kroger Gets a Boost from Private Label 'The Hub': The DNA of ROI By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives. Social Networking and Retail Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights. Cargill Rebrands Value Meat Cuts 'The Hub': Kimberly-Clark at Retail A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark. 'The Hub': Dead or Alive? Rumors of the demise of category management have been greatly exaggerated 'The Hub': Insights into Identity All great brand identities are now retailer-specific. 'The Hub': Winning in Store A conversation with Tracy VanBibber, senior vp of sales, The Dial Corporation First Previous 176 177 178 179 180 Next Last
