Consumer Analytics

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights.

A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark.

Rumors of the demise of category management have been greatly exaggerated

All great brand identities are now retailer-specific.

A conversation with Tracy VanBibber, senior vp of sales, The Dial Corporation

AMC's "Mad Men" goes old school on shopper marketing in the 21st episode.