Consumer Analytics

Mobile payment could be the missing link; beacons, wearables among other trends

Research identifies core needs and trip needs for consumer electronics shoppers

A roundup of social, local and mobile marketing activity at retail.

Executive talks about retailer's approach to converged media – starting with mobile

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

A Q&A with Matt Pierre, General Mills' director of e-commerce