Consumer Analytics

Consumers go 'bananas' over interactive website that now features updated content

Research identifies core needs and trip needs for consumer electronics shoppers

Mobile payment could be the missing link; beacons, wearables among other trends

A roundup of social, local and mobile marketing activity at retail.

Executive talks about retailer's approach to converged media – starting with mobile

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase