Expo Preview: Target's Digital Media Strategy Executive talks about retailer's approach to converged media – starting with mobile Ethnic Marketing Research, Part 2: The Culture-Driven Purchase Journey New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase E-Commerce for CPG A Q&A with Matt Pierre, General Mills' director of e-commerce Kroger Seeks Consumer-Focused Solutions Retailer and brands discuss collaboration/partnerships at FMI Connect event Coca-Cola Wants to Be Retailers’ Most Valuable Partner Neutrogena Gives Walgreens the 1-2-3 Treatment Walgreens, Hallmark Send Thank-You Cards Target Testing Beacons Pre-shop Research Study: Why Shoppers Visit Retailer Websites Q&A with Terese Herbig Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. First Previous 121 122 123 124 125 Next Last
